If you are not currently using email mass marketing as a marketing tool, there is only one question to ask, Why Not? Studies have shown it to be the most effective marketing tool in your arsenal. We’re not talking about SPAM, we’re talking about high quality mailing HTML coded newsletters and ads to a subscriber base that is referred to as opt-in mailings.
Coding HTML for email is not the same as coding for a website. With a website there are only a handful of browsers that need to be accommodated. With HTML for email, there are literally hundreds of email clients that must be taken into account.
There are also SPAM filters, firewalls, sending limits, and CAN-SPAM policies that must be adhered to. Doing this incorrectly can cause a lot of headaches, not to mention the litigation possibilities.
We here at Mountain Skies Business Consulting take these practices very seriously, and maintain up-to-the-minute notifications of changes and constantly monitor best practices for performing mass email campaigns.
Don’t let email mass marketing pass you by because your competition is marketing in this manner, and don’t let a non-professional take on this responsibility. Give us a call today to start your ventures into the Internet era of marketing.